Skinalysis

Skinalysis; At a Glance

Skinalysis is a cutting-edge mobile app that will revolutionize the way people understand and select skincare products. With its advanced ingredient analysis, personalized recommendations, and community-driven platform, Skinalysis empowers users to take control of their skincare journey and achieve healthier skin by making well-informed choices for their specific needs.

The Challenge

The skincare is inundated with a plethora of products; each claiming to address specific skin concerns and deliver exceptional results. However;

The Solution

Design a dedicated mobile app that helps people understand their skin
concerns and find a suitable product for their skin.

Personalize skin feature

The "Personalize Skin" feature enables users to customize the app according to their skin concerns. Later, the app will suggest skincare products or ingredients that are suitable for their skin needs.

Skincare Ingredients Checker

Community-Driven Platform

Get insights, inspiration, or suggestions from the community that may have the same skin concerns.

Users can check any complex skincare ingredients by simply listing down the ingredients or uploading an image of the product, or ingredients list. This feature will help to simplify which products may harm or work for a user's skin.

My Design Process

EMPATHIZE PHASE

User Research Summary

Through a comprehensive survey, I conducted user research to evaluate the needs and preferences regarding a skincare ingredients checker application. The primary objective was to understand how users interact with skincare product information and identify suitable solutions for their specific needs.

The research findings demonstrated that participants consistently experience difficulty interpreting complex ingredient lists, which impedes their ability to make well-informed skincare decisions. In response, we developed a specialized tool designed to enhance users' understanding of skincare ingredients, enabling them to make more informed choices for optimal skin health.

Complex Ingredients

Financial

After thoroughly evaluating the research findings, I identified several pain points that contribute to users finding it challenging to understand and select skincare products, which can be both time-consuming and hassle. However, I believe the two most critical pain points that warrant highlighting are:

Competitive Analysis

After gaining deeper insights into the skincare industry, I analyzed Skinalysis' competitors to understand how they assist users in evaluating skincare products. Through market research, I identified key direct and indirect competitors: Cosmily, Skinsort, and INCIDecoder. While direct competitors focus on ingredient analysis and product comparisons, indirect competitors provide broader skincare guidance without detailed breakdowns

By reviewing each competitor’s platform, I assessed their strengths and weaknesses to uncover opportunities where Skinalysis can differentiate itself.

Pain Points

Utilizing insights from user research I developed a user persona that represents the ideal application of users using the insights from the user research. The persona gave me a thorough understanding of the users' goals, frustrations, and personality, which helped me come up with a better solution.

User Persona

DEFINE PHASE

Journey Map

I developed a user journey map to visually represent each step users take in selecting suitable skincare products and achieving healthy skin.

User flow helps to illustrate on how users will navigate within the application.

User Flow

IDEATE PHASE

IN-APP FLOW

Information Architecture

Information Architecture (IA) focuses on the organization of information within the application.

I did some quick ideation and created paper wireframes to address key improvement form the competitor analysis. My focus was specifically on skincare ingredient checker and creating skincare routine.

Sketches

PROTOTYPE PHASE

Digital Wireframes

After brainstorming and sketching initial concepts, I developed the first designs for Skinalysis. The design prioritizes providing detailed skincare ingredient analysis, enabling users to better understand their products and make informed decisions for healthier skin.

I conducted the usability testing to figure out the main user experience of checking the skincare ingredients. I'd like to understand the challenges that users might encounter throughout the browsing process, checking the skincare ingredients, and creating skincare routine. I then gathered all the data from the study and come up with insights, which later helps to improve the design.

Usability Testing: Summary

TEST PHASE

Insights & Design Iteration

I did some quick ideation and created paper wireframes to address key improvement form the competitor analysis. My focus was specifically on skincare ingredient checker and creating skincare routine.

Based on the insights I gathered from the usability studies, I applied design changes like providing a “back” button for the users to easily go to previous page.

Additional changes I made to the screen were by adding the "Menu Dot" option to the routine page. This change will allow users to have the option of either deleting or adding steps to their skincare routine.

After refining my design to enhance usability, I shifted focus to visually defining ‘Skinalysis' brand identity. Skinalysis embodies key attributes: trustworthy, insightful, modern, and user-friendly. I worked on establishing a visual direction that effectively conveys these qualities, ensuring a cohesive and engaging brand experience.

Branding

UI PHASE

Style Tile

After designing Skinalysis' logo, I moved on to finalizing its visual identity by creating a style tile. For Skinalysis' branding, I aimed to balance a modern-minimalist, trustworthy, and user-friendly aesthetic. The clean, minimal design ensures clarity, while the color palette is refreshing and approachable—reflecting the brand’s commitment to transparency and skincare education. Rounded elements add a sense of warmth and accessibility while maintaining a structured, professional feel.